In this day and age, entrepreneurship is growing at a significant rate. Whether it is through a brick-and-mortar company, online business, network marketing, or some other form, more and more people are taking the leap into the world of entrepreneurship in order to find success. It’s an exciting time in these people’s lives as they chase their dreams of making money or perhaps a deeper goal, such as more time with their loved ones.
For most people, they begin with excitement and they’re talking to people about the business and showing the product they’re selling. They want everyone to buy the product. After a few months, or even weeks, they’re struggling to find success, the excitement fades, and they end up quitting. Or, if they created their own product or opportunity and no one buys it, they scrap it and take it off the market. Eventually, these people find themselves back into a job and living their boring lives all over again.
Why Do Most People Fail with Their Own Business?
It could be a number of reasons—lack of skills, lack of leads, not enough time, bad product or opportunity, they could be discouraged from their lack of success, etc. While most reasons can be remedied through learning skills, courses, etc., there’s one thing that’s at the top of the list. It’s more important than gaining the necessary skills for business success.
THEY HAVE THE WRONG MINDSET!!!!
This is one of the concepts I would stress more than anything when it comes to achieving anything in life. Mindset is everything. So what’s wrong with the mindset of those who fail in business? They’re in it for the money. They want to make tons of money for their dreams. Now, there is absolutely nothing wrong with chasing your dreams. I admire that, I really do. And let’s face it, people go into business to make money. They wouldn’t be in business if they’re weren’t.
However, if that’s the only reason you’re going after people is to chase the money, then all you’ll ever do in business is chase the money. Plus, this mindset leads to other reasons for failing in entrepreneurship, such as lack of belief in the product or opportunity, being unable to pay for marketing, and laziness. Let’s face it; some people want to get in the industry because they don’t think there’s hard work in it.
Overcoming the Wrong Mindset
So, what mindset allows entrepreneurs to succeed? Their desire for money is easily overtaken by their desire to serve others. The successful business actually focuses on helping people. The companies these entrepreneurs create or become reps/affiliates solves the problems of their market. They find out the pain points for their target and create a product or opportunity to solve them.
The thing to remember is people buy a product or service because they are experiencing some kind of pain, whether it is physical, mental, emotional, or spiritual. “Uhhh, fast food joints solve a pain point?” Hey, people got to eat, don’t they? People want things done fast, don’t they?
Anyway, how does it make sense that chasing the money keeps you broke while solving problems make you rich?
The answer is rather simple. The mindset you have for your business leads to everything you do for your business. That includes the actions you take that intend to build the business. It also involves the way you treat your prospects.
Let’s talk about your actions. How does your mindset come into play?
If you have the right mindset, you will perform the right actions and learn the right skills to produce leads and generate income. Are you planning your day’s actions in advance or just winging it? Are you doing enough of the income-producing activities to take your business to the next level? Are your actions developing more confidence or are you diminishing it?
Whatever stage you are at in building your business, you will come across situations, people, and events that will test your will and patience. They will sneak feelings of FUD (fear, uncertainty, and doubt) into your brain. With a strong business mindset, you will push through those negative feelings and develop more confidence.
Then, there is how you treat your prospects and/or team members. This is important is so many ways.
- How do you talk to your people? Are you building relationships with them or are you just talking about yourself or your products and services?
- Are you listening to your people? What are they looking for from you as a leader? Are you looking to solve their problems?
- After they join your team, what do you do with them? Are you helping them to succeed or are you pushing them to the side in favor of gaining new members?
The biggest thing you need to know about your people: THEY ARE PEOPLE!!!!!! They are not ATM’s. They are not robots. They are people just like you and me. They have wants just like you. They may be different wants, but they have wants, nonetheless. They have goals. They have dreams of success, even if their success looks different from your vision of success. Treat them like people. Get to know your people and build positive relationships.
Where to Go from Here…………..
There are two ways to look at business from a mindset perspective.
- If you focus on getting other people’s money, you’ll create epic problems and disappointment for yourself.
- If you focus on solving other people’s pain and problems, you’ll create an epic income stream and experience.
Reach out to your audience and find out what their pain is. Focus on how you can help them, whether you sell them your product, provide them with a freebie, or refer them to someone who can help them. Whatever you do, keep the focus on them, not on you, and that is what will lead you to success.
Since freebies are a great way to build an audience and help others, I’d like to help you with two freebies I made that I feel will help you immensely on the path to creating your own epic adventure.
- The Create Your Own Epic Adventure Thinking Guide will help give you the clarity you need so that you’ll know what your epic adventure consists of.
- The “4 Epic Habits to Improve Your Mindset” Infographic will show you ways you can start thinking more positively on a regular basis.
Read more blog posts about mindset.